Bandhan Bank has announced that it has roped in Sourav Ganguly as its brand ambassador. Ganguly will help enhance the bank’s brand message and support the bank’s products and services.

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Ganguly led the transformation of the Indian cricket team in the early 2000s-

“Both brands share similar values. Ganguly led the transformation of the Indian cricket team in the early 2000s. Just as Bandhan led to the transformation of non-privileged families in rural and semi-urban India. Both are reputed brands that originated in Eastern India. Nevertheless, over the years, they have established themselves well over very large geographical areas and are no longer regional symbols.

Ganguly is a global icon-

Ganguly is a global icon, thanks to his cricketing achievements. He is first a player, then a captain, and now an administrator, Bandhan Bank is a pan-India bank with a large following through its 5,644 Or small provides banking services to all. Banking outlets spread across 34 out of 36 states and union territories of the country,” the company said.

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Chandrashekhar Ghosh, MD & CEO, of Bandhan Bank, said-

Commenting on the development, Chandrashekhar Ghosh, MD & CEO, of Bandhan Bank said, “Sourav has been one of the most successful captains of the Indian cricket team due to his vision, dedication, and commitment to the game. The values ​​of Sourav and Bandhan Bank have a lot in common. He is also a global icon and draws respect from all sections. We are confident that this partnership will help us attract more attention, leading to greater awareness of the brand. And that will help us move forward in our growth story. This association is yet another step towards strengthening our ongoing mission of connecting strongly with all consumers and inclusive banking.

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Speaking about the association, Sourav Ganguly said-

Speaking about the association, Sourav Ganguly said, “I have watched the brand Bandhan closely. and I am proud of the progress it has made in such a short span of time. What I admire most about the bank is that it is a purpose-led brand and is committed to creating a lasting impact at the grassroots level. This resonates well with me as that has always been my goal as a captain and now as an administrator. I am privileged to be given the responsibility of bringing more recognition to Bandhan Bank across the country.”