New Delhi, Online Desk. The Indian Premier League is one of the most watched T20 tournaments across the world. Players from all over the world come to play in this tournament organized by BCCI and that is why it is so popular in the world. It rains money in this league played in India. There is a competition from players to sponsor and to get its media rights. Talking about the existing TV and digital rights, the amount of each match has reached more than 100 crores.
IPL started in 2008 by BCCI as a well-known league. It the highest grossing tournament in the T20 league played at that time around the world. Its success year after year has increased the market value of the tournament even more. The high bid for IPL’s media rights for the year 2023 to 2027, ie for the next five years, brought its value to the fore. These rights have been fixed for a total of 105.5 crores.
How many auctions have been held so far
When IPL was first started in the year 2008, it acquired by Sony Network for the next 10 years. This deal done for 8200 crores and from 2008 to 2017 Sony had the rights to show IPL matches. In the year 2017, Star Network was successful in getting it. BCCI had sold the rights this time for 16,347.50 crores for 5 years from 2017 to 2022. According to the information, this deal fixed for 57.5 crores for TV and 48 crores for digital.
Four packages given by BCCI
IPL media rights sold for the third time. This time BCCI made changes in it. The media rights of IPL divided into four different categories. These four packages are called A, B, C, D. Under Package A, the telecast rights of IPL matches shown in India are telecast. B holds the telecast rights for the digital platform of the IPL match.