The partnership comes at a very exciting time for women’s cricket in Ireland, with Cricket Ireland becoming only the second sport in Ireland to offer full-time professional playing contracts for women last year.
Partnership will raise awareness of women’s cricket :-
National programmes have been launched for girls and women and increased professionalism has seen match fees introduced at the Super Series level.
This partnership will raise awareness of women’s cricket and will create a better understanding of the sport in Ireland while building the profile of its rising stars.
EVOKE Super Series will now have access to 1 million women in Ireland :-
DMG Media Ireland reaches 90% of adults in Ireland every month and comprises the following digital and print brands: EVOKE.ie, Extra.ie, ExtraG.ie, BusinessPlus.ie, Mail Online, Irish Daily Mail, Irish Mail on Sunday, OneFabDay.com, Rollercoaster.ie, Geek Ireland and has a state of the art in-house production studio, SPACETO.
The EVOKE Super Series will now have access to the 1 million women in Ireland every month EVOKE.ie reaches through this partnership. Additionally, EVOKE.ie has a dedicated women in business page, INSPIRE and supports women in sport through its Sports page coverage and ongoing national sponsorships.
DMG Media has built strong relationships with sporting bodies :-
Throughout its 21 years in Ireland, DMG Media has built strong relationships with sporting bodies including Irish men’s and women’s football, Irish horse racing, GAA and rugby from grassroots up. Most recently the company initiated a campaign to encourage young women to stay in sport using the slogan, #StrongerwithSport. This campaign will now continue to grow into domestic cricket.
Commenting on the partnership, Paul Henderson, CEO, DMG Media Ireland, said:-
“Irish Cricket is undergoing one of the fastest and most exciting transformations in modern sport. We are delighted to begin this partnership with Cricket Ireland where we will promote the play and the players through our portfolio of consumer and B2B media brands”.
