BCCI Sponsorship with Campa: BCCI Signs Deal With Campa For Matches To Be Held in India. Campa will be the official sponsor of BCCI.

Campa Will Be The Sponsor Of The Board Of Control For Cricket in India:-

Reliance Consumer Products-owned cold drinks brand Campa will be the sponsor of the Board of Control for Cricket in India.

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According to a report in the Economic Times, Campa will be the sponsor of BCCI for all the cricket series starting in the country this year. Competition was going on between Pepsi and Campa for this deal.

But Campa has earned these rights. Under this deal, Campa will also have the rights to show its presence in the stadium and provide cold drinks in the matches hosted by BCCI.

It Was Started Again After A Long Time:-

CAMPA has recently been relaunched by Reliance across the country. After this, this will be a big partnership for the product. It was only last summer that it was started again after a long time.

Now Campa will also sponsor the Under-19 series and women’s series to be held in India. However, the sponsorship and this deal have not been officially announced yet nor have any further details been revealed. According to reports, its formal announcement will be made in a few days.

Campa’s Masterstroke Just Before The Start Of The Season?

No one is unaware of the popularity of cricket in India. This has proven to be a boon for sports brands many times over.

Whereas, Reliance launched Campa last year with the old cricket theme. After this, this sponsorship can prove to be a master stroke of the brand.

This partnership with BCCI just before the upcoming season can help in promoting Campa to a great extent.

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In such a situation, it can be said that Campa is ready to give tough competition to its competitors Coke and Pepsi.