CSK 2022: MS Dhoni Set To Launch Beer Brand Copter 7 in Chennai

CSK 2022: MS Dhoni-backed beer brand Copter 7 is all set to launch in his second home in Chennai.

The Promoted and Inspired Copter 7 Beer:-

Copter 7 beer promoted and inspired by Dhoni is already available in Mumbai, Bengaluru, Goa, Punjab, and Jharkhand.

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Now the makers have almost sealed a deal to launch the beer brand in Chennai.

According to a report, Dhoni and his fellow promoters are in talks for a partnership with Accord Group for the entry of this brand in Chennai. The deal is expecting to be signed and released soon.

The Liquor Business Under Accord Distillers:-

Accord Group is into hospitality and pharmaceuticals and also runs the liquor business under Accord Distillers.

In April last year, food and beverage startup 7Ink Brews announced the inclusion of Dhoni as a brand ambassador and shareholder.

Copter7 is building around the characteristics of the champion cricketer. And inspiring by his signature ‘helicopter shot’.

A Sold in Retail Outlets:-

The Copter7 comes in ‘lager’ and sturdy variants and is currently selling across restaurants, bars, and retail outlets in Mumbai, Bengaluru, Goa, Punjab, and Jharkhand.

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The press release by MS Dhoni said, “When you have such a strong belief in the vision of a company, it makes the association all the more meaningful.

I am really excited to be a shareholder and brand ambassador for a company like 7Ink Brews.”