- Metro Bank to become the first ever champion partner of women’s and girls’ cricket, across all formats, from Test match to grassroots
- A new Women’s and Girls’ Fund will sit at the heart of the partnership, supporting the transformation of grassroots cricket for women and girls
- Metro Bank to be the official England Women’s team partner including Title Partner of the Women’s Ashes Series
ECB and Metro Bank start a long term partnership :-
The England and Wales Cricket Board (ECB) and Metro Bank today signal a landmark moment for cricket with the start of a long-term partnership designed to help deliver transformational growth to women’s and girls’ cricket communities across England and Wales.
At a time of surging demand for women’s sport – with the forthcoming Women’s Ashes smashing ticket sales records, in line with the success of football’s Lionesses and rugby’s Red Roses – the pioneering partnership will see Metro Bank’s logo on the sleeves of England’s Women’s shirts, beginning with this month’s much-anticipated Metro Bank Women’s Ashes series against Australia.
Metro Bank will have a presence across the international, domestic and recreational game :-
Through the partnership, Metro Bank will have a presence across the international, domestic and recreational game. As the first ever champion partner of women’s and girls’ cricket, Metro Bank will also turbocharge the already rapid growth of women’s and girls’ clubs across the country, accelerating change in the game for the benefit of generations to come.
The Fund will support :-
The Fund will support programmes designed to make cricket more inclusive, bring more women and girls into the game and retain those who are already in it. Fund is made up of equal contributions from the ECB and Metro Bank who will co-develop programmes which will power the future of women’s and girls’ cricket, accelerating its progress towards becoming a more gender-balanced sport.
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