PCL signs broadcast agreement with A Sports and PTV Sports
PCL signs broadcast agreement with A Sports and PTV Sports for two years for USD 24 million. According to PCB, this two-year agreement shows a 50% increment.
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According to PCL, the deal represents a 50% increase in the last cycle. The deal was worth US$36 million over three years, but also included international rights. This time the league’s international broadcast rights were sold separately; A rise of 50% represents that gap as well as a weaker rupee against the dollar.
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In any case, the PCB would be quite pleased with the result, not least because three local channels were among the major bids for what seemed like a flagged local broadcast scene for some time: the winner of the bid – who was one of the A. consortia ARY Sports and state-owned PTV – and the second-largest bidder, Jio Sports.
The deal comes months after the PCB and PSL franchises agreed on a new financial model. That proposal had been a long time in coming and in fact, at various moments, it did not look like it would be reached at all, representing a potential threat to the very existence of the league.
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Incidentally, A Sports – the owner of the ARY Group – also owns Karachi Kings, one of the six PSL franchises.
The deal covers the seventh and eighth editions of the league, the 2022 and 2023 seasons respectively.
Internationally, the PSL has a three-season deal with broadcasters in the UK, North America, New Zealand, South Africa, and the Caribbean.