T20 World Cup Viewership Records: The International Cricket Council (ICC) today announced. That the ICC Men’s T20 World Cup 2022 garnered 6.58 billion video views across all ICC platforms. Which was 65% more than the men’s T20 World Cup 2021. This record made this World Cup the most digitally engaged ICC event ever.
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T20 World Cup Viewership Records: Cricket and ICC events served to engage existing fans
It also recorded strong TV broadcast figures across the globe. Cricket and the ICC event served to garner a huge global audience and engage new and existing fans. Particularly on the back of England’s success in host countries Australia and the UK.
Over 6.1 billion video views registered from fans on ICC’s Facebook and Instagram pages
ICC’s partnership with Meta includes the launch of Reels Squad, featuring high-profile creators from India, reaching millions of cricketing – and non-cricketing – audiences. Featuring entertaining skits by the lead players. This unique content included his video in Hindi featuring Kagiso Rabada, which was viewed 28 million times. The partnership with Meta has repeatedly fueled this addition, with more than 6.1 billion video views registered from fans on the ICC’s Facebook and Instagram pages, an increase of more than 50% over the 2021 event.
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Men’s T20 World Cup attracts 78.4 million viewers across web and app platforms
The Men’s T20 World Cup had 78.4 million viewers across web and app platforms. Which is an all-time record and is 57% more than last year’s edition. These numbers were driven by the ICC’s investment in providing new digital experiences to fans through Sportradar, the ICC’s official data supplier.
