Why Women’s IC needs representation doesn’t get the attention it deserves at the best of times. What chance does he have to grab his share of the limelight at the worst of times? That is, when men are crowding the space.
In Antigua this month, South Africa shared a three-match T20I series partnership against the West Indies and then beat them 4-1 in ODIs. The men’s team took on Sri Lanka in Colombo. So the media coverage of the women’s series left much to be desired.
Interest in his matches brings financials to boards and media houses alike. And money is what goes for boards and media houses alike. Unless women’s IC earns significant amounts, don’t expect that pecking order to change.
Broadcasters aren’t going to refund as much in rights fees for a product they know advertisers consider second-rate because it doesn’t get as much coverage as another product. Whether the women are more skilled than the men or their matches are more thrilling, it doesn’t matter. What matters is that men’s cricket is more entertaining to people.
Is it the fault of the board and the media? You can’t watch or read about what you can’t get, and women’s matches are moved so far up the ladder in marketing and coverage that they’re all lost except for tournament time. For all that lip service the market should not get what the market demands, simply because the market demands it.
What did Lizelle Lee think of competing with men in this discriminatory way? Not much. “If we’re on tour we have work to do, and we’re determined that we do it,” she told an online press conference on Tuesday.
“It’s great that the men play and they get all the exposure, and we approve of them in every way. But that’s the last thing we think about.”
Maybe it’s easier said than done for Lee. He is a star in a team that has won six of their last seven white-ball series and drawn another. When you are part of creating a powerfully undecidable truth, who cares if not many people know it? That is their loss.
But the way the ODI series in Antigua ended, it simplified the distinction between men’s and Women’s IC. With the match tied and one ball left, Mignon du Preez tried to score a single off Deandra Dottin. Shakira Selman dives at short midwicket and bowls the ball to Dottin, who breaks the wicket.
Although Joel Wilson was in bad shape at about 45 degrees. The crease and had a tight call on his hands, his finger went up almost before the bails came.
The first Super Over in women’s ODIs and only the third in all of cricket, in which the Windies won. Why was the run out decision not discussed? Better question: for whom?
“That’s what you’re going to get sometimes because there’s no third umpire,” Lizelle said. “Some players thought ‘mink’ might be in, but you can’t sit on the border and think it’s in or out. It’s just something you have to deal with.“
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Not if you are a person playing for a major international team. In that world, DRS is asked to parse. The difference between the Bell Parts Company with the bat, the crease, and when, in fact, the stump. Men’s cricket is more important than women’s cricket, and therefore it is worth spending more to ensure perfect results.
If there is an upside to the relative smallness of the women’s game, it is that players are more open to speak their mind. When millions are watching and so much is on the line in terms of purpose.
“It’s definitely something that shouldn’t happen in an ODI. Six balls can’t determine an ODI. I’m totally against it. I don’t think it should have happened.
If you play a bad game you lose, if you play well, you win. ODIs are more about dexterity. You have to adapt to the conditions, and there are long tenures of batting and bowling. But it happened and it is what it is.”
Wouldn’t Kane Williamson, or any New Zealander, have trouble saying that after England breached the Super Over in the 2019 World Cup final? There’s no doubt about it. But Williamson plays for that other kind of team win, lose, draw or tie, it’s always the best of times.
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