IPL 2022: Adding Two New Teams will Increase Disney Star by 25% This Year, the 15th season of the Indian Premier League (IPL) has returned to India.
The New Teams have also Joined This League:-
Along with this, two new teams have also joined this league this year, due to which more matches will be arranged in the tournament this year.
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More matches simply mean more opportunities to air ads.
In such a situation, this year’s IPL tournament is likely to increase the advertising revenue. The broadcast rights of IPL matches are with the Disney Star network.
IPL matches on television are broadcast on the network’s Star Sports channels. Disney+ Hotstar is its official digital streaming partner.
Karan Taurani, Senior Vice-President, Elara Capital, said, “With 20 percent more messes going to happen this year, the advertising revenue is expected to grow by 25 percent this time.
The Post Covid Revival:-
The 14 additional matches this time around, the Disney star has already sold nearly 90 percent of the inventory on its TV and online properties, said Anand Nair, CCO of advertising agency 4 AM Worldwide. Nair informed that this year more than 100 brands will be showcased across all mediums.
Fast & Up, a company that caters to the nutritional needs of athletes and focuses on TV and digital, said this time around with two new teams, the IPL is bigger and better.
However, the higher number of matches will not lead to a huge jump in advertising as some matches are to be held in the afternoon slot. So it will be a challenge for the Disney star.”
Karan Taurani said that more people watch the evening matches than the afternoon matches. In such a situation, the advertising rates are also high at this time.
In the 15th season of IPL, twelve matches have been decided in the slot of 3:30 pm. Last year the number was 11. The rest of the matches will be playing from 7:30 pm.
It will Last For 65 Days:-
The IPL season is starting from March 26 and will last for 65 days. During this, 10 teams will play a total of 70 league matches and four playoff matches.
With more matches, TV advertising rates have gone up to Rs 15 lakh per 10-sec slot, from Rs 14 lakh per 10-sec slot last year.
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Taurani said, “Last year, it (IPL advertising revenue) was Rs 3,000 crore on TV and Rs 400-500 crore on digital. However, this year the revenue is expecting to be around Rs 4,300 crore.”
