IPL 2023: The Viacom18 Ropes in MS Dhoni As Brand Ambassador
IPL 2023: Viacom18 ropes in MS Dhoni as brand ambassador. Viacom18 has signed Chennai Super Kings (CSK) captain and former India captain MS Dhoni (MS Dhoni) as its brand ambassador.
MS live sports viewing digital:-
Dhoni will extend the network’s vision to make live sports viewing synonymous with digital.
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Dhoni will work with Viacom18 to make digital the preferred platform for fans to watch their favorite sport.
The Chennai Super Kings icons will participate in a number of network initiatives featured on JioCinema, Sports18, and their social media accounts.
Popularly known as ‘Thala’, he will be seen in JioCinema’s upcoming TATA IPL campaign.
Looking forward to being a part of it – MS Dhoni:-
MS Dhoni said- I truly believe that the best of sports viewing is enjoyed when you can watch your favorite activities while on the go or from the comfort of your home and all this only digital platforms can provide.
“JioCinema is taking the proposition to a whole new level by engaging with fans in a way that no one could ever imagine. I am looking forward to being a part of it.
Viacom18 – Sports CEO Anil Jayaraj said, “MS Dhoni’s leadership. And his ability to change the game is well documenting, but his humble and grounding personality resonates with digital natives, who value authenticity and transparency. “
“Dhoni has set unique benchmarks and has grown rapidly. Which aligns with our vision and proposition of how sports viewing is best experiencing digitally.”
Viacom18 appointed MS Dhoni as a brand ambassador:-
Swaminathan Shankar, a Manager (Midas Deals), MS Dhoni, said. “The pinnacle that MS Dhoni continues to climb comes through his innate ability to adapt and innovate.
This makes them a perfect fit for Viacom18’s groundbreaking digital-first offerings.” “Dhoni’s pan-India appeal will strengthen the network’s ambition to reach every possible cricket fan and sports viewer.”
The first match of the 2023 season of the Tata Indian Premier League will be playing between Gujarat Titans. And Chennai Super Kings (GT vs CSK IPL 2023).
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Live streaming of all matches will be on Jio Cinema. JioCinema will offer a 4K feed, multi-language and multi-cam presentation, and interactivity through Stats Pack. Play Along features over 700 million internet users through the 2023 edition of the TATA IPL.