Media company Viacom18 has roped in Sizmek by Amazon as a preferred ad measurement partner for the upcoming Indian Premier League (IPL) 2023. In India, Sizmek is represented by its reseller partner Escape Velocity, a Hyderabad-based digital marketing company.

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Viacom18 has roped in Sizmek

The partnership will help Viacom18’s advertising clients to validate reports of the campaigns. That they run on Jio Cinema during the IPL through Sizmek’s

Viacom18 is set to launch a new streaming platform in 2023

Viacom18 is set to launch a new streaming platform in 2023 that will showcase the Indian Premier League. As per Paramount Global Chief Robert Bob Bakish. Their Indian venture will launch Paramount+, the Direct-to-consumer platform along with the new streaming product.

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Viacom18 had bid Rs 23,758 crore for digital media rights

Reliance Industries, Bodhi Tree, and Paramount-backed Media company had bid Rs 23,758 crore for digital media rights for the Indian subcontinent. Similarly, they have also secured international media rights for the Indian Premier League.

Total breakdown of IPL Media rights: Package

•  Sold to Disney Star for 23,575 Cr
• Viacom bagged the package for 20,500 Cr
•  Viacom got this NON-EXCLUSIVE package for Rs 3,273 Cr
• Overseas TV and Digital Rights are shared by Viacom18 and Times Internet for Rs 1324 crore. Viacom18 won the rights of AUS, SA, and UK territories, while Times Internet bagged MENA & US sectors.