Cricketing legend Sachin Tendulkar will on Wednesday be designated as a “national icon” of the Election Commission (EC) to encourage greater voter participation in the electoral process.

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Master Blaster, Cricket Legend & Bharat Ratna Awardee #SachinTendulkar
will begin a new innings tomorrow in his role as National Icon for the Election Commission.

Details : https://t.co/FPT6fSpFgP pic.twitter.com/OAJmXJ8qQO

— Spokesperson ECI (@SpokespersonECI) August 22, 2023

A memorandum of understanding will be signed between Tendulkar and the poll panel here on Wednesday. As part of the three-year agreement, Tendulkar will spread voter awareness.

Sachin Tendulkar to be declared as the "National Icon" by the Election Commission of India. [RevSportz] pic.twitter.com/IPb1t37EnP

— Johns. (@CricCrazyJohns) August 22, 2023

“This collaboration would mark a significant step towards leveraging Tendulkar’s unparalleled impact with the youth for increasing voters’ participation in the forthcoming elections, especially in general elections (to Lok Sabha), 2024,” the EC said in a statement.