Yorkshire County: Anushka Sharma’s brother’s company has signed a big deal with Yorkshire Cricket Club. Yorkshire County Cricket Club has announced a new sponsorship deal with Clean Slate Studio, an Indian media firm.

A Take Over As Principal Sponsor:-

The media firm will take over as Principal Sponsors at Headingley for the 2022 season.

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The owner of this company is Karnesh Sharma, brother of Anushka Sharma, wife of Virat Kohli.

The two-year contract deal will replace the previous naming rights deal at Headingley. Which was holding by Emerald Publishing until the club cut ties. With Yorkshire over the subject of racism in November.

Former Yorkshire captain Azeem Rafiq said. The sponsor’s naming was “perfectly fitting”. But the real challenge was yet to coming for the club.

Headingley’s New Name Makes Him Happy:-

“It’s a clean slate… Name is one thing, but whatever happens from now on is important,” he said.

There are lots of good primary schools and a large diverse community around Headingley.

I just want them to be able to cross Headingley and look at Headingley and think it’s my club.

Afiq told Sky News that Headingley’s new name made him happy “I just laughed, timing, everything – I thought it fit perfectly.

The previous stadium sponsor Emerald Publishing was one of a series of commercial partners.

A Plunged The Club Into A Financial Crisis:-

that broke ties with Yorkshire in the wake of scandals the previous season, putting the club in a financial crisis that threatened the club’s future.

As part of the new sponsorship, the main pavilion at Headingley will be knowing as the ‘Clean Slate Pavilion’. And the name will appear on the club kit of Yorkshire and Northern Diamonds.

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Clean Slate says its mission is to challenge gender stereotypes in Indian film. And they want to help make Headingley a flag bearer for inclusivity and polymorphism in cricket.

Karnesh Sharma, Founder, of Clean Slate, said, “We are sincerely proud to partner. With Yorkshire and be the first Indian company to prominently display its name on the UK sports arena.