BCCI Signs 3-Year Deal: Dream 11 Replaces Byju’s As Sponsor On Indian Cricket Team’s Jersey
BCCI signs 3-year deal: Dream 11 replaces Byju’s as sponsor on Indian cricket team’s jersey. Fantasy platform Dream 11 will replace Byju’s as the new title sponsor of the Indian cricket team.
Announced as the main sponsor of Team India:-
The Board of Control for Cricket in India (BCCI) has announced Dream11, India’s largest fantasy sports gaming platform, as the principal sponsor of Team India for a period of three years.
Also read:- Pakistan Security Team To Visit India To Assess 2023 WC Venues
The Dream11 logo will be seen on Team India’s jersey from the India vs West Indies Test series.
Commenting on the partnership, BCCI President Mr. Roger Binny said, “I congratulate Dream11 and once again welcome them on board.
The BCCI-Dream11 partnership goes from strength to strength:-
From being the official sponsor of BCCI to now being the main sponsor, the BCCI-Dream11 partnership has gone from strength to strength. This is a direct testimony to the belief, value, potential and growth that Indian cricket has to offer.
As we prepare to host the ICC World Cup later this year, enhancing the fan experience is one of our top priorities and I am confident that this partnership will help us enhance the fan engagement experience.”
Commenting on the partnership, Mr. Harsh Jain, Co-Founder & CEO, Dream Sports said, “As partners of BCCI and Team India, Dream11 is thrilled to take our partnership to the next level.
At Dream11, we share our love for cricket with one billion Indian cricket fans. And we are proud and privileged to be the main sponsor of the national team. We look forward to continuing to support the Indian sports ecosystem.”
Dream 11 will replace Byju’s:-
According to a report in News18, in the previous deal with Byju’s. The BCCI was earning around Rs 5.5 crore for each bilateral match. And due to the logo status, the value was reduced to Rs 1.7 crore for an ICC game.
Read more:- Cricket West Indies appointed Miles Bascombe as new CWI director of cricket
The amount of the deal with Dream 11 is likely to be less than what the Indian cricket board earns from Byju’s.