BCCI President Sourav Ganguly, Vicco brand ambassador: Former Indian captain and currently the President of the Board of Cricket in India Sourav Ganguly has become the brand ambassador of Ayurvedic cosmetic brand Vicco. Vicco, a trusted name in the Ayurveda and personal care space, has roped in former cricketer and BCCI President Sourav Ganguly as its brand ambassador this year.
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Announcing the partnership, Srirang S.
Head of Marketing, Vicco Laboratories. Tembhekar said – It is a coming together of two brands with a rich heritage. Vicco has been a trusted household name for almost seven decades. which offers best-in-class products that blend modern and personalized care offerings with the ancient and iconic method of Ayurveda. Ganguly on the other hand is one of the all-time great players of India.
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Ganguly is the iconic face of cricket
Srirang S. Tembhekar said- Sourav Ganguly is undoubtedly an iconic face in Indian sport. He has a huge fan base. We feel that his personality naturally aligns with the brand’s philosophy – strong and dependable. This will help us leverage our brand. And the categories we’re looking for are a perfect fit.
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I have also sung Vicko’s jingles
While commenting on the association, Sourav Ganguly said – This new journey with Vico is like a fan moment. I have hummed his jingles and so have millions of Indians. I have basically grown up with the brand and it feels natural to join hands with India’s trusted and loved brand for decades.
