KL Rahul has been appointed as its brand ambassador by Real Me

Smartphone brand Realme has roped in Indian cricketer KL Rahul as the brand ambassador to promote its smartphone category.

Chinese smartphone brand Realme on Thursday said it has appointed international cricketer KL Rahul as its brand ambassador. The company said in a statement that the cricketer will promote its smartphone category. Realme’s partnership with Athlete, it said, reinstates its brand ideology of being youth-oriented.

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The company said that it is currently the sixth-largest smartphone brand in the category globally and the partnership will primarily target Millennials in India.

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Francis Wong, Chief Marketing Officer of KL Rahul said, KL Rahul, has carved a recognizable niche amongst the youth. His performance in sports, inspiring a growth story. And effortless off-the-field style combined with the brand’s philosophy of being powerful and stylish. aligns to. India, Europe, and Latin America.

He added that the partnership will strengthen the brand proposition of state-of-the-art technology and quality-driven products.

Realme is a technology brand that was founded in India in 2018 by founders Sky Lee and Madhav Sheth.

KL Rahul said, “The brand has established itself as a global market leader and this makes me proud to associate myself with them. The company’s tagline ‘Dare to leap’, he said, is something he resonates strongly with.

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