England Women ‘s match fees: Following record-breaking crowds of 110,000 at this summer’s Metro Bank Women’s Ashes series, the ECB today announces it is increasing match fees for England Women to bring them in line with England Men’s match fees.
ECB set new women’s international attendance records at Edgbaston, the Kia Oval and Lord’s and sold out matches at Taunton, Bristol and Hampshire in their series against Australia. England Women’s captain, Heather Knight, proclaimed the series as “the best there’s ever been in the history of the women’s game”.
The increase takes effect immediately, beginning with this week’s white-ball series against Sri Lanka.
The additional investment follows increases to domestic salary pots this year and salaries for women’s players in The Hundred more than doubling last year. With increased earning opportunities in competitions around the world; the sport currently offers some of the best earning opportunities among female team sports.
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“This summer’s thrilling Metro Bank Women’s Ashes series demonstrated how women’s cricket is continuing to grow at pace in this country, with record attendances and TV viewing. Growing the women’s and girls’ game is a key priority for us. In recent years we have considerably increased investment both in building a domestic women’s structure to produce the players of the future; and in increasing player rewards.
“In the years ahead, we will continue to invest ahead of revenues. We are currently considering all the recommendations made by the Independent Commission for Equity in Cricket. But equalising match fees is one immediate step we are pleased to make now. We know there is still much further to go as we ultimately strive for equality across the game.”
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“It’s really important that we continue to drive the women’s game forward. It’s fantastic to see equal match fees for England Women and England Men.
“The direction of travel for the women’s game has always been the most important thing, creating a sustainable product that people want to watch and play, and I’m sure this will make cricket an increasingly attractive sport to girls and young women as we continue to grow the game.”
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