Mastercard replaced Paytm after the digital payments company. Reportedly backed out of its deal with the Cricket Board of India earlier this year. Mastercard will have sponsorship rights for the 2022-23 season.
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Mastercard announced its association with BCCI as the title sponsor for all international matches
American multinational financial company Mastercard announced its association with BCCI as the title sponsor for all international matches (both women’s and men’s) held at home ground. Domestic cricket matches are organized by BCCI and junior cricket (under 19 and Under 23) matches are held in India.
Paytm, an Indian fintech company-
He is set to take over from Paytm, an Indian fintech company. That last renewed it’s deal in August 2019 till March 2023 with a winning bid of Rs 3.80 crore per match – an increase of 58% from the previous deal.
Mastercard has been widely involved in sponsoring a number of sports and lifestyle-related events around the world with marquee properties such as the UEFA Champions League, Grammys, Cannes Film Festival, and Australian and French Open tennis tournaments.
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BCCI President Says Sourav Ganguly – BCCI Welcomes MasterCard For 2022-23 Season
“BCCI welcomes Mastercard as the title sponsor of domestic cricket matches for the 2022-23 season. Along with international domestic series, BCCI’s domestic tournaments are important. As they are a step towards making India a strong international side. The BCCI truly values Mastercard’s support in building Indian cricket. The game is more than a passion point. It is a way of life and we look forward to some innovative experiences for the fans through this partnership. We provide value to MasterCard through this association,” said BCCI President, Sourav Ganguly.
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India has a huge domestic season in 2022-23, which Mastercard is looking to capitalize on
India has a huge home season in 2022-23, which Mastercard is looking to capitalize on, with Australia and South Africa coming in for a white-ball series ahead of the T20 World Cup, followed by Sri Lanka, New Zealand, and the Border-Gavaskar Trophy. Will be soon in subsequent years. With the Duleep Trophy returning after the break and the possibility of holding two Irani trophies apart from the usual Ranji Trophy, Vijay Hazare Trophy, and Syed Mushtaq Ali Trophy, the domestic season is also set to be bumper.
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Acquire the title sponsor rights for domestic cricket matches organized by the BCCI,” Raja Rajamannar
“Cricket enjoys unparalleled popularity not only in India, where it is a single unifying force for the nation but also in many countries around the world. It is therefore particularly relevant and appropriate to us that we are all domestic and international. Acquire the title sponsor rights for domestic cricket matches organized by the BCCI,” Raja Rajamannar, MasterCard Chief Marketing, and Communications Officer, said of the deal.
