State Bank of India (SBI), the country’s largest government bank, has made former Indian cricket team captain Mahendra Singh Dhoni (MSD) its official brand ambassador. The bank said that as the brand ambassador of SBI, Dhoni will play an important role in many marketing and promotional campaigns.

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As the brand ambassador of SBI, Dhoni will play a key role in various marketing and promotional campaigns, the bank said in a statement.

According to the statement, his remarkable ability to maintain composure in stressful situations his clear thinking, and his renowned ability to make quick decisions under pressure make him the ideal choice with SBI to engage with its customers and stakeholders across the country.

SBI said that this collaboration symbolizes the bank’s commitment to building deeper relationships with its customers reflecting the values of reliability and leadership.

We are pleased to onboard MS Dhoni as Brand Ambassador of SBI. Mr. Dhoni’s association with SBI as a satisfied customer makes him a perfect embodiment of our brand's ethos. With this partnership, we aim to reinforce our commitment to serving the nation and our customers with… pic.twitter.com/HlttRFGMr6

— State Bank of India (@TheOfficialSBI) October 28, 2023

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SBI Chairman Dinesh Khara said, “With this partnership, we aim to strengthen our commitment to serve the nation and our customers with trust, integrity, and unwavering dedication.”

Mahendra Singh Dhoni also became the brand ambassador of Jiomart.

A few days ago, Reliance Retail Limited (RRL)’s flagship e-commerce venture JioMart appointed Mahendra Singh Dhoni as its brand ambassador before the festive season. Geomart had started a new ad campaign with Dhoni, which was made live on October 8.