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Despite getting the opportunity to host the T20 World Cup, Cricket Australia suffered a loss of about $ 17 million

Sarita Dey
11 months ago

Cricket Australia on Thursday reported a loss of US$16.9 million for the financial year 2022-23 despite earning US$42.5 million from hosting the 2022 T20 World Cup.

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92,000 spectators for the match between India and Pakistan at the MCG

The matches even set a new attendance record last year, including 92,000 spectators for the match between India and Pakistan at the MCG, and a crowd of 53,866 for the BBL final between the Perth Scorchers and Brisbane Heat at the Perth Stadium. The cricket board expected a loss as it was a ‘non-Ashes year’.

The board also signed a seven-year media rights agreement

The board also signed a seven-year media rights agreement worth US$1.512 billion with Foxtel Group and Seven West Media for the broadcast of cricket in Australia from 2024–31 and with Disney Star for the rights to broadcast Australian cricket in India. Made a new agreement for seven years.

The BBL was once again the most-watched sports league

In addition to the return of stadium crowds following the COVID-19 pandemic, the BBL was once again the most-watched sports league in Australia on a linear TV basis per game, averaging 532,000 viewers.

During this period, the Australia women’s team won the 50-over World Cup as well as the Commonwealth Gold Medal. A five-year MOU (Memorandum of Understanding) was signed, increasing their share in revenue from US$80 million to US$133 million.

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“The surge in T20 World Cup exposure has led to an increase in players’ revenue share and increased share sharing with states and territories,” Cricket Australia said in a release, adding that the T20 World Cup attracted the highest number of spectators on record as our During that time we hosted a successful T20 World Cup and made strategic investments in the Big Bash League and children’s participation, which will drive profit in the game for years to come.”