IPL 2023: Disney Star hikes ad rates by 20%, promises ‘huge reach’ for IPL season 16

IPL 2023, IPL 2023 Disney Star: Despite the slump in the market, Disney Star in its first pitch to advertisers is seeking a 20% hike in IPL rates. The network commanded a rate of 12 to 13 lakh per 10 seconds in IPL season 15. Now the demand is for spots of 16 lacks to 17.5 lacks per 10 seconds. In return, Star Sports is promising to increase its reach to 500MN for IPL.

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IPL 2023 Disney Star – Why are the rates increasing?

• Disney Star India won the TV rights for IPL (2021-27 cycle) in 2022 for Rs 23,575 crore. Paid almost 36% more in 2022 and that too only for telecast rights.
• Now they do not have digital rights for monetization.
• Therefore, if the Disney star paid too much to secure media rights, they would have to raise advertising rates to break even.
• Earlier, the cost per match including digital rights was around Rs 54 crore.
  But this year the price per match is Rs 57 crore just for TV.
  so 20% premium is
  As per industry estimates, digital live-streaming packages will see a growth of 60-70%.

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IPL 2023 Live Streaming – What is Viacom18 doing?

The live streaming destination of Viacom18 will continue with its earlier strategy. And will give IPL free to its users. Earlier, he had kept the streaming completely free for the FIFA World Cup 2022 as well.

This means they will lose out on subscription revenue and rely solely on advertising sales to cover their expenses.

Like Disney Star, Jio Cinema has also predicted that they will reach 500MN viewers. It has been learned that Jio Cinema will have 15 feeds in multiple languages. While Disney Star has plans to broadcast IPL on more than 22 channels with 10+ feeds in multiple languages.

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Bigger, bolder, and better for IPL 2023 live streaming

This means that bigger, bolder, and better IPL will be their mantra for IPL 2023 live streaming. In a major move, the official partner will stream IPL season 16 in 11 to 15 languages. Bhojpuri is also included in the new edition of IPL to be broadcast in languages. According to estimates by InsideSport, the viewership will increase by 30-40MN over the existing IPL viewership.